Thrust into the global spotlight on her engagement to Prince William, Kate chose to wear a sapphire blue wrap dress by London-based label Issa - it promptly sold out. It was the first step in Kate's evolution to become the modern royal style icon she is today - the Duchess of Cambridge.
In the decade since, Kate has become the Duchess of Cambridge, a future Queen and a mother of three, she has worn more than 500 outfits, spanning high street to haute couture with women worldwide fascinated by her style and eager to copy it. Kate has become the ultimate example of the immense power of fashion. The Duchess has used her clothing to make diplomatic gestures, to send messages of solidarity and to show respect . At times, her wardrobe underscores her status as the wife of the heir to the throne, in the next it's all about being relatable and just like any normal British 30-something Mum. It's a strategy which has more significance than ever in royal history. The Duchess's first decade in the spotlight has coincided with an explosion of social media and 24/7 media coverage meaning her choices are analysed more closely than those of any royal before her.